How Technology Will Change Digital Marketing In 2018Posted by: Carmen Lascu | Posted on: July 12, 2018
We live in a digitized world where electronic gadgets run many aspects of our lives. This revolution in the way people do things affects the world of marketing as well. More specifically, businesses depend on digital marketing more than they do on traditional advertising. Most business owners are investing in LED and LCD signs. In fact, a recent report by Market Scale revealed that the digital signage industry might grow by 9% annually between 2018 and 2020. However, challenges exist in this industry. Read this guest post to find out how Augmented Reality, Video Wall and Virtual Reality are going to be used in the marketplace.
One of them is the display of static messages. Examples include ‘we are open,’ ‘amazing discounts on offer,’ ‘sale,’ or the name of the company. In fact, bright and flashing letters are the only difference between most of these signs and traditional ones. Fortunately, some of them have different messages, but the setting is monotonous. For instance, most of them display letters with little or no images.
Another problem is that they are standard signs in today’s business world. That means using them would not differentiate you from your competitors. However, technological advances are changing everything including the marketing industry.
Augmented refers to an addition a person makes to something that exists. In this case, augmented reality (AR) is an overlaid image that appears over what you are seeing. It is a revolutionary concept because it helps consumers when it comes to determining if something is ideal for them. More specifically, they can see how it will look like in the intended environment before they buy it.
Multinational corporations are taking advantage of it already. For example, IKEA is the largest furniture retailer globally, and it sees the benefits that could come from using this technology. In September 2017, the company introduced an app known as IKEA Place. You can view furniture virtually with this application.
More specifically, you can select the items you like. Then this app will add an image of them to where you want to put them. It has an accuracy rate of 98%. That means the virtual item you are viewing will look that way in real life when you put it there.
A video wall refers to multiple monitors that are set up on a single wall displaying a coordinated message to a particular audience. The effectiveness of this marketing method is indisputable because it captures the attention of passerby immediately. In fact, it draws them to the images on the monitors because they are massive and they always change, unlike most displays.
Video walls will change digital marketing because you can use them in unique areas. For example, businesses are using them in their reception lounges, open hallways, exhibition booths, and as additions to their outside walls. They will revolutionize this industry as well because they make it possible for someone to integrate social media into their marketing displays.
This integration is dynamic because it occurs in real time. For instance, people viewing the wall can see a comment they just made on the company’s social media page. This level of interaction between consumers and the company through a marketing technique is unprecedented.
Virtual Reality (VR) refers to computer-generated experiences that take place within a simulated environment. This environment could be an imitation of locations in the real world, or it could be a fantasized place. Marketers will take advantage of real-world simulations to promote their products and services. In fact, some companies have taken advantage of it already.
For example, AT&T collaborated with Toms Shoes to produce a VR app that takes users on a humanitarian trip to South America. More specifically, they would go to Peru where they would give someone a pair of shoes. This virtual experience would provide users with an idea of how valuable their contribution to this philanthropic work was.
This collaboration took place sometime back. Today, companies have embraced VR like never before. They include Wal-Mart, the New York Times, Boursin, and Lowe. Other organizations that have adopted it in their marketing campaigns are Volvo, Medicover, Incheon Airport, and Nike.
Guest author: Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.